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THE STEIFF PURITY LAW

THE STEIFF PURITY LAW

For children, only the best is good enough. 

If we say "for children, only the best is good enough" then it is not an empty promise rather a motto that has been lived for generations: children are our present and our future. All cuddly toys that we produce and sell for them must more than fulfil the highest standards regarding quality, safety, workmanship and material composition. We set this standard above all prescribed, international checks and tests. The Steiff purity requirement is a fixed component of the Steiff company culture and the basis of the trust of our customers that has grown over many years. That's what the seal stands for.  Here you can read what we mean by the Steiff purity requirement and how we act accordingly. Not only, because the legislators specify it but rather because we want to. 

1. NO HARMFUL SUBSTANCES

We voluntarily go far beyond the legally-required standards and even surpass them. Because we are convinced that only animals which pose no health hazard deserve the good name Steiff.  

2. NO ALLERGENIC SUBSTANCES

We have high expectations of our suppliers whom we oblige to adhere to the strict Steiff guidelines. We extensively examine all the basic materials before they are used in production.

3. NO HARMFUL DYES OR COLOURS

We have voluntarily imposed stricter regulations than required by law for all our dyes and colours. Children can put Steiff products in their mouths without any misgivings.

4. HIGHEST-QUALITY MATERIALS

Only the finest natural fibres, such as mohair and alpaca or woven fur made of synthetic fibres, are woven in our own weaving manufactory, Steiff Schulte in Duisburg. Further more, we use only carefully-selected, inspected materials by wellknown manufacturers. Our baby articles comply with the Oeko-Tex standard 100.

5. LINT-FREE PLUSH

The plush of a Steiff animal has always been something special. It is extra-ordinarily true-to-nature, soft, long-lasting and does not lose any hair. We use only lint-free uppers made of the highest quality.

6. NO HARMFUL FILLINGS

We use exclusively new and nonharmful materials from the factory for the fillings of our Teddy bears and soft animals. The fillings of our animals, of course, comply with the Oeko-Tex standard 100.   7. HIGHEST-QUALITY SEAM WORKMANSHIP

This is ensured by the standardised Steiff seam width as well as the high density of seams, which is typical only for animals from our company. A Steiff animal will last a lifetime.

8. HYGIENIC PRODUCTION

For the production of our animals, we pay careful attention that we adhere to all hygiene and cleanliness standards. For example, that is why use metal detectors during all the production processes.

9. INDEPENDENT INSPECTION

For decades we have had our products checked by independent institutions and work intensively with further independent institutions such as TÜV and Dekra. In our laboratory at Giengen an der Brenz we additionally carry out over 12,000 tests per year. The Steiff quality management system is certified according to DIN EN ISO 9001.

10. UNRIVALLED QUALITY SINCE 1880

Throughout the various production steps, we produce continuously environmentally friendly as well as in view of the flawless quality and longevity of our products. A Steiff animal can be a companion throughout a whole childhood and still be a source of joy even as an adult.

Current proof of the strict requirements of our products:       

The Dekra certificate -  Awarded based on worldwide recognised tests for mechanical, chemical, physical, health and hygienic clearance.

 The "spiel gut" Award  -  The "spiel gut" rating is awarded by the Children's Games and Toy Task Force (Arbeitsausschuss Kinderspiel und Spielzeug e.V.) for a particular toy. Materials, production and use are the focus of this testing.

 The CE Symbol - The CE identification confirms that the product complies with all valid European toy safety guidelines with regard to product safety.

The ISO 9001 certification -  The ISO 9001 certification confirms that the Steiff Company complies with the highest standards of the QM system.


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